Top 10 Social Media Trends in 2018 | AR, VR, AI, Videos
From product features to consumer’s preferences to brand propositions, 2018 is going to witness many changes. Marketers are trying to create unicorn strategies for their brand while looking forward to the upcoming trends in the social media.
According to Statista, there are 2.46 billion social media users in 2017, and this number is ever growing. It is predicted that there will be more than three billion social media users in 2021.
Below is the list of the current user base of the six popular social media platforms:
- Facebook: 2.07 billion monthly active users
- Instagram: 800 million monthly active users
- LinkedIn: 500 million members
- Twitter: 330 million monthly active users
- Pinterest: 200 million monthly active users
- Snapchat: 178 million daily active users
Social media is poised in creating disruptions of technology while leading to many changes. Let’s take a deep dive into the sea of social media trends.
Augmented Reality is really ruling the way of socializing people. For instance, Loreal has created AR apps where users can test their makeup and hairstyles before buying any product which eventually increases sales of Loreal.
It is expected that by 2021, the video streaming market will reach $70.5 billion. Compared to the age-old text-only posts, live video streaming will engage more customers. You can do a live question answer series regarding your product or stream any news related to your product.
Chatbots and Artificial Intelligence
As Facebook Messenger grew, the number of bots in Messenger also grew — from 33,000 to more than 100,000 in just a year. There are also chatbots in WeChat, Slack, Viber, iMessage, and many other platforms.
If you want to reach to maximum consumers, then you should target Generation Z as they are known as the true digital natives.
A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials.
Before starting influencer marketing, you need to personalize your approach while finding the right influencers. Influencer marketing is proven to provide 10 times higher conversion rate than paid search, organic search, affiliate marketing, and display advertising.
Mobile Friendly UI & Content
You must be ready while strategizing your high-quality content on Facebook, Twitter, YouTube, Instagram, etc. as the number of mobile users is increasing by leaps and bounds.
Facebook is coming up with a project called Spaces in 2018, which is based on Virtual Reality. You can use Facebook Space while expecting more effective results of your marketing campaign.
Consumers believed that almost 95% of the video messages are retained in their mind compared to other forms of advertising. Currently, 73% of the companies are using video marketing campaigns this year which is expected to rise by 10% in 2018.
Brands should increase their participation in the messaging platforms as more than 2.5 billion people are using messaging platforms to connect with one another.
Almost 200 million users are using Instagram stories every month which is only a year old. Hence, brands should create a good Instagram story in order to connect with the potential customers.
Uriah is the company which is utilizing the latest trends in social media while formulating campaigns of social media.