Top 10 Digital Marketing Trends 2018 for Startup, Business, Enterprise
It’s April, and you know what it means! With 2018, right around your corner, probably you are counting the mistakes that you have done over the year or frantically planning kickass digital marketing strategies for the upcoming year. Well, it is not too late to implement new strategies for your business.
In today’s fast-paced environment, brands have infinite options for customer engagement viz like; Blogs, Videos, Websites, Podcasts, Social Media, Webinars and many more. You cannot utilize all the modes at the same time for transforming your potential customers into advocates.
And in the coming year, many newer digital marketing trends are gaining traction. We are going to introduce you to the breakthrough digital marketing trends that will rule 2018.
Behavioural marketing strides with artificial intelligence (AI)
Prediction of Adobe illustrates that strategic marketing decisions will be conducted through machines. Customer Loyalty increases eventually when the marketing goes in favour of them. AI along with behavioural marketing engages customers and prospects with chatbots. Marketers can use powered live chat tools like Drift and Intercom for communicating with the prospects.
Mobile video consumption is growing leaps and bounds
A video is the future of the digital marketing. Video marketing is the format that has gained a kickass momentum in the last quarter of this year. As we are moving into 2018, social media giants are spending huge bucks on developing their video feature in their apps.
Well, it’s the time to notice why Facebook, Twitter, Instagram is developing its video capabilities.
Automation and personalization
2017 is the year, where MailChimp is the company which has opened the platform of marketing automation to everyone. The reminder email, abandoned cart e-mails while lead cycle nurturing can be prioritizing in the upcoming 2018.
Targeting through machine learning
The digital marketing trend of retargeting and advertising agencies is continuously investing heavily in targeting and retargeting consumers through Machine learning. Voice recognition, facial recognition and many more are in action. Companies are interacting with consumers through the Internet of Things (IoT).
The robot revolution is in vogue and will rule the market in 2018.
Did you know that more than 97% of people visit an online store for the first time without buying anything? Woah! That’s too high. No wonder that retargeting is the upcoming digital marketing trend of 2018.
Augmented Reality will be more integrated through social media channels
Top brands will be using augmented reality for customer engagement as the mobile devices are now better integrated with Augmented Reality. Sometimes brands trigger few sponsored content to you while tracking your location that can be accessed when you are present at that spot. In the upcoming year, Facebook and Instagram will be integrating this application.
In this scenario, you can relate Pokemon Go which is the biggest hit.
Corporate blogging is the highway of creating a new relationship with the customers. The corporate blog is essential in driving traffic to the website while engaging customers. Thus corporate blogging is responsible for generating 67% more leads.
Do you know the fact that 70% of the customers acknowledge about a company by reading its content?
Cross devises marketing tactics
Smartphones, tablets, laptops are the gadgets that are used by most of the consumers whenever they are seeking information. Companies are looking the track of the usage pattern of the consumers and analyse their real-time demographic in order to optimize their choice, trends and customer experience.
Aim behind it: Better understanding of consumer behaviour so that they can propose a relevant content through a multi-channel approach.
Long live mass personalization while mass marketing is dead. Voila! The goal is very simple. Collect your customer behaviour and analyse the data using artificial intelligence algorithms while developing customized targeting strategies.
Thanks to the technologies of Big Data that has made the brands to collect a tremendous amount of data from online purchases, social media platforms, patterns of mobile app downloads or browsing history.
Social media: A mandatory for every pattern of marketing.
Content is the King!
Engagement of content is necessary not only from the perspective of the branding or social reach but also from an SEO perspective. Eventually, it will boost your website traffic to a certain extent.
Always remember content-driven marketing campaigns will always be an integral part of any kind of digital marketing.
Hola! Have you heard of micro-moments? Micro-moments occur when a people turn their internet on in lieu of learning or searching anything on Google or watching something or buying something on the internet, they are considered as intent rich moments.
“69% of consumers have agreed the fact that messages of companies are responsible for influencing their mind for that brand.”
Think from Google’s perspective it is a real worth of knowing these micro-moments. In this digital world, brands who will address the customers will win.
Well, it is a never-ending trend that can emerge anytime. And we have summarized few of them in this list. We have listed the most popular trends that will go to hit the digital marketing trend in 2018.
It is not mandatory that you will have to incorporate all the above-mentioned trends in your sales or marketing strategy. It is all about the personalization of the trends that will deliver best results.
Hence, for perfection, you have to implement “Trial and Error”.
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